Leveraging Technology: M/I Homes’ Competitive Advantage with TraceAir

Discover how M/I Homes land development with TraceAir, reducing site visits and enhancing collaboration for maximized efficiency.
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A renowned homebuilder with a legacy of over 40 years, M/I Homes is committed to crafting exceptional homes of superior design and quality. Having fulfilled the dreams of more than 140,000 homeowners, the company is one of the nation's leading homebuilders. In 2023, M/I Homes achieved an impressive #13 rank on the Builder 100 list of top US homebuilders based on closings. 

To further streamline their operations and boost productivity, in 2021, the Charlotte division of M/I Homes implemented TraceAir, a cutting-edge technology that revolutionized their approach to progress tracking, risk management, and collaboration during land development. “As we continue to grow, technology like TraceAir allows us to work smarter and make the best use of our resources”, shared Cody Simoneaux, Vice President of Land for M/I Homes’ Charlotte division.

Maximizing Efficiency with Remote Progress Tracking

Like many land development teams, M/I Homes’ Charlotte division faces the challenge of simultaneously juggling multiple projects across an expansive territory. Successfully managing their demanding portfolio while maximizing profits requires their entire team to be diligent with how they spend their time. 

“Before TraceAir, I would spend several hours a week on the road driving to project sites. Once on-site, I'd spend additional hours driving around to monitor progress and gather information. Now I can effectively manage these tasks and get a much better idea of progress from my computer within TraceAir. As a result, my need for site visits has been significantly reduced to once a month, or even once every other month”, shared Simoneaux. “This time is very valuable, and now I can use it to focus on more important aspects of our projects”.

TraceAir makes it easy to track and quantify progress from any location. A historical archive is maintained within the software that can be referred back to at any time. 

With TraceAir's remote progress tracking capabilities, I have significantly reduced on-site visits, saving at least one full day per month. I can now use this time to focus on the crucial aspects of our projects, ensuring better productivity and higher-quality results." — Cody Simoneaux, Vice President of Land for M/I Homes’ Charlotte Division

Reducing Risk and Avoiding Rework

Due to the numerous unpredictable factors that can arise, the land development phase of homebuilding carries significant risk. Unexpected rework or mistakes can quickly derail project schedules and eat away at profit margins. TraceAir's high-resolution 3D scans with precise measuring tools empower teams to proactively address issues before they escalate.

“When questions arise during a project, TraceAir is our go-to tool. Instead of physically driving out to the site, we can just pull up TraceAir to find the answers we need”, explained Simoneaux. “With the overlays tool, we can quickly and accurately confirm everything is in place. We can check elevations and slopes, monitor grading progress, and conduct measurements, making our project management more efficient and effective than ever before.”

Additionally, TraceAir maintains a comprehensive historical archive of scans that can be referred back to at any time. “This feature has proven immense value on multiple occasions, whether for demonstrating compliance or discussing a past project status. It has saved us significant time and money”, Simoneaux stated.

Elevating Collaboration and Decision-Making

Among the notable results attributed to TraceAir, Simoneaux shared that one of his favorites is the boost of confidence it’s given the team. “We pull TraceAir up in every meeting”, he shared. “The ability to visualize project sites, overlay plans, and use data in our conversations helps our entire team collaborate, make confident decisions, and ensure we’re all on the same page.

Even some of our contractors are using TraceAir out in the field. It helps them solve problems and confirms that progress aligns with schedule goals. TraceAir’s user-friendly interface and unlimited license sharing have greatly facilitated cross-functional collaboration, streamlining our workflows and enhancing overall efficiency.”

Using TraceAir in meetings and conversations helps the team at M/I Homes collaborate and make confident decisions.

Leading the Way

M/I Homes stands at the forefront of technological innovation in the homebuilding industry. By leveraging TraceAir, they have gained a competitive edge, maximizing efficiency and profit margins. 

“If you’re on the fence about TraceAir, I encourage you to give it a try. I think you’ll be surprised at how helpful it will be to you”, stated Simoneaux. “Our entire experience with TraceAir has been easy, and the customer support is top-notch. I know we’re not TraceAir’s biggest client, but they always make us feel like we are.”

To experience the transformative power of TraceAir for yourself, schedule a demo today.

If you’re on the fence about TraceAir, I encourage you to give it a try. I think you’ll be surprised at how helpful it will be to you. Our entire experience with TraceAir has been easy, and the customer support is top-notch. I know we’re not TraceAir’s biggest client, but they always make us feel like we are.” — Cody Simoneaux, Vice President of Land for M/I Homes’ Charlotte Division
I’m mesmerized by the engineering complexity and beauty of the process of converting the designs into functional spaces. A powerful blend of people’s creative ideas, brutal economics rules, laws of physics, and construction people’s skills and expertise makes this industry so unique. It’s incredibly cool to be a part of this process and contribute to empowering people in it.”

Maria Khokhlova, Co-Founder & Chief Product Officer

Construction marketing has always been a challenging and highly rewarding career path. Now that I’m in construction technology, I enjoy communicating how adopting new solutions can drastically increase efficiency for construction teams.”

Samantha Burns, Head of Marketing

I really enjoy being a part of the construction tech industry. It’s exciting to see ideas such as drones and automation that once were very futuristic now be an everyday reality that helps people and businesses. As a creative person, I find it empowering to work in a space that embraces out of the box thinking and going against the grain.”

Katie Larrimore, Marketing Specialist

My favorite part about working in the construction industry is listening to customer stories and being able to provide tech solutions to make their job easier. No two divisions are the same, and it’s rewarding to be able to connect and help clients solve their unique challenges here at TraceAir! I am eager to hear new challenges and look forward to the tech solutions down the road that TraceAir will create based on the needs of our clients.”

Jordan Wojtowecz, Account Executive

The construction technology industry is constantly changing and I love being a part of that evolution. I get to speak with a diverse group of land developers and acquisitioners who are integral parts of the home building machine; making their lives easier is so rewarding.”

Lauren Schaefer, Business Development Representative

I find it thrilling to be part of an industry with so much room for innovation and growth. Every day I am given the opportunity to speak with and learn from best-in-class homebuilders. At TraceAir, it’s incredibly rewarding to watch great minds come together to make construction a more collaborative and effective industry.” 

Kyra Ketch, Market Development Representative

Built environment impacts our lives on so many levels and the significance of what we do as an industry inspires me every single day. Our shared responsibility for the fragile nature we transform keeps me laser-focused on innovating sustainably. And I am beyond grateful to do so alongside the many amazing women leaders and professionals of TraceAir!” 

Alena Petrova, Product Manager

I've always been fascinated by how so many construction projects are so unique and individual, though the construction processes are the same for all of them. It is awesome to be a part of and to see how choosing to use sustainable materials, taking into account environmental factors, applying innovative engineering ideas and using digital technology make construction better, smarter and faster.” 

Olga Rollins, Operations Manager

I enjoy seeing the projects come together, each project is so different and presents a multitude of challenges that take real teamwork and collaboration to overcome. I love working with my clients in the construction industry and helping them utilize powerful tech tools to help their projects run smoothly.” 

Isabella Knori, Customer Success Manager

I’m particularly interested in the ever-evolving use of spatial data to inform decision making at all stages of construction. The increase in innovation and application, of both vector and raster data products, is really fascinating.” 

Cari Ruffino, Operations Manager

I worked at construction sites for 9 years and I can tell you that it’s so inspiring to see how your efforts grow into real objects. I was a surveyor and I saw all construction processes with my own eyes. The construction industry adapts to the technical progress so slowly, Traceair makes this process better and faster. It's why I like our company - it drives construction to the next level. We are on the way which turns the dreams of our clients into reality, and our dreams too.”

Olga Razina, GIS Specialist & Customer Success Engineer

Throughout the past  5 years in cartography & GIS, I have observed how technologies and automatization are making the industry better and faster. I find inspiring bringing this into construction to make the industry even greater! Humans are everywhere, everybody needs place, construction grows. TraceAir shows that we are able to reach our designs faster with drones help and to enjoy the process using platform, maps, tools, etc. Join us!”

Vera Lugovskaya, GIS Specialist

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