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Why TraceAir is #1 for Homebuilders

TraceAir is the only site intelligence software built specifically for homebuilders and land developers. Learn how TraceAir is changing the industry with a proven solution backed by superior support.
May 6, 2025

TraceAir is the only site intelligence platform built exclusively for land developers and homebuilders. Unlike one-size-fits-all project management tools, TraceAir is built to support the speed, complexity, and precision required in residential development.

Whether you're acquiring land, managing earthwork, or prepping lots for sale, TraceAir gives your team a single, easy-to-use platform to track progress, collaborate across teams, and make faster, more confident decisions on-site and in the office.

Curious what exactly makes TraceAir the number one choice for homebuilders and land developers?

A Platform That Works the Way Builders Do

TraceAir was created in direct partnership with the builders and developers who use it. That means it works the way field and office teams actually work—without complicated onboarding, data gaps, or extra overhead. TraceAir is extremely easy to learn, integrate into your business, and use on a daily basis.

You will not need to download any software, process any data, own a drone, or hire a drone pilot to use TraceAir — we are 100% turnkey

From start, you will have a dedicated customer success manager to guide you through the setup process and provide you with white glove service throughout your project.

TraceAir does all the heavy lifting for you, here’s how it works:

  1. Provide TraceAir with your project documentation — PDF’s, CAD, GPS models.
  2. A licensed drone pilot will come out to your project site and conduct a topo scan.
  3. Within 24 hours, your high-resolution 3D scans and project data are available within TraceAir’s easy-to-use collaborative platform. The whole team in the field, office and up to corporate executives are on the same page.
If you already have an employee or contractor that flies drones for your projects, we can work with them to process your data into the TraceAir platform. Check out the benefits of outsourcing your drone program.

TraceAir compares the drone topo scan with design documentation. Within the platform, the entire project team, including the least tech-savvy, can gain valuable insight to solve challenges and make better, faster decisions, leading to lower costs and more efficient project completion.

Tools Specific for Homebuilders

The tools within TraceAir are built specifically for homebuilders, by homebuilders.

From small regional homebuilders to the largest master-planned community developers in the world, our clients have played a first-hand role in developing TraceAir. Through active conversations, project visits, and observations, we’ve learned the pain points of homebuilders and land developers, and developed real solutions tailored to the nuances of the industry.

“TraceAir exists because we truly care and want to take land development and home building to the next level,”  shared Maria Khokhlova, TraceAir Co-Founder and Chief Product Officer. “For that to happen, we must understand the problems facing our customers and find ways to solve them.”

The tools within TraceAir create more efficient workflows, keeping projects on budget and schedule:

Manage Dirt Balance. Check Dirt Balance and Measure Stockpiles regularly to avoid expensive materials import/export. 

Collaborate. TraceAir offers numerous tools, along with unlimited licenses, at no extra cost to help you collaborate with your entire project team.

Confirm Lot Grade. Check the cut/fill balance and elevation of each individual lot using our Lot Viewer tool. This tool is useful in verifying grading contractor work and as pre-check before having lots surveyed.

Visualize Progress. Easily Track Progress on your projects with our Time Machine tool. This tool also creates a historical record of progress.

Ensure Accuracy. Overlay linework, utility plans, and other drawings for quality control. Create markups and add notes to eliminate miscommunication.       

TraceAir is incredibly easy to use, especially for those who understand land development. It reduces the need for on-site surveyors, as we can log in and access the information we need. This makes a major difference in speed and accuracy.”

Kelly Dykes, VP of Operations, Core Spaces

Customer Experience

We understand how busy and hectic day-to-day operations are for homebuilders and land developers. We also understand that implementing new technologies or processes can often be time consuming and frustrating. TraceAir goes above and beyond to eliminate these frustrations, making it as easy as possible to implement and use our platform. 

“Customer success is our number one priority and is tightly woven into everything we do,” shares Christi Walters, TraceAir's Head of Customer Success. “We aim to always exceed expectations with not only a great product, but also with superior customer service and support.”

  • Training: Learning TraceAir is easy. Most customers do a one hour training, and then they are good to go. If more training is desired, our team is available for more sessions at no extra charge. 
  • Support: You will never have to submit a help ticket or be placed on hold if you need support from TraceAir. Every project has a dedicated support team available 24/7, 365 to help you.
  • Easy To Use: Designed to be easy for even the least tech-savvy, most tasks can be completed with a few simple clicks. 
  • Fast Turnaround Times: The traditional multi-day lag time between surveying a site and receiving the data is eliminated with TraceAir. Our scans are processed overnight and ready to use the next day.
  • Accuracy: Our turnaround times are fast, with no compromise of quality. Our scans are accurate to 1/10".
  • Tailored Solutions: Every project presents unique challenges. Working closely with each project, our customer success team has developed best practices to get the most value from TraceAir. Working with TraceAir opens the doors for discovering the most efficient processes for your company.

Simply put, you will not find a site intelligence platform that’s easier to use than TraceAir or a company that cares more about your projects.

TraceAir manages all logistics so that customers don't have to. Our large network of pilots allows us to deliver very fast and accurate information.” 

Joel Sherman, Head of Operations, TraceAir Technologies

The support we receive from TraceAir is exceptional. They're always available and eager to help us. Whether it's addressing issues or listening to feedback, TraceAir has been responsive and accommodating. We've collaborated closely with them to develop and test new features tailored to our business needs and those of others in the industry.

The support we receive from TraceAir is exceptional. They're always available and eager to help us. Whether it's addressing issues or listening to feedback, TraceAir has been responsive and accommodating. We've collaborated closely with them to develop and test new features tailored to our business needs and those of others in the industry.”

Shaun Hofman, Construction Manager - Land Development, Mattamy Homes

Benefits for the Whole Team

Homebuilding and land development projects require intense collaboration with multiple stakeholders and external contractors. Using multiple sources of data can quickly lead to costly miscommunications, the #1 cause of rework and disputes. TraceAir eliminates miscommunications with transparency by creating a single source of truth.

TraceAir provides unlimited licenses at no additional cost. The benefits of sharing TraceAir with the entire project team are endless. Using detailed topographic data in the meetings, and then providing everyone with access to the same data, allows everyone to leave the meeting feeling confident and informed. Progress updates can be easily shared with stakeholders, investors, and even future homeowners. 

All the people I work with on my jobs, whether they're moving dirt or creating spreadsheets, absolutely love it. TraceAir elevates the communication and collaboration with everyone involved in the project, from investors and owners to contractors and engineers. The more communication you have on a project, the smoother the project will go.”

PJ Stambaugh, Senior Land Development Manager, Toll Brothers

Return on Investment

Investing in TraceAir goes far beyond financial savings. Empowering project teams with data leads to better decision-making. In turn, this reduces rework, mitigates risk, and keeps projects on schedule and on budget. In the event of a dispute or billing discrepancy, historical project data within TraceAir has proven valuable.

There is no project too big or small to benefit from TraceAir. Our pricing is based on the size of projects and how often we scan the site. This can be as often as you’d like, but most of our clients opt for weekly scans. 

TraceAir users have seen significant returns on their investment, many of which have amounted to hundreds of thousands of dollars and countless hours saved. In addition, clients have discovered more efficient processes, cut back on travel time, and strengthened their project teams. Check out a few of our customer success stories:

Try our Savings Calculator to see how much you could save. 

TraceAir gives us a much better understanding of our earthwork all throughout our projects. We don’t have to guess anymore or move dirt twice. TraceAir has made anything earthwork-related so much easier on our sites, it pays for itself.”

Stacia Bloom, Land Development Manager, Century Communities
As a Director of Land Development, TraceAir allows me to oversee all our projects, quickly address issues, and hold everyone accountable. The collaborative features ensure that my team, contractors, and stakeholders are aligned. When we pull it up in meetings or on calls, it’s like we’re all on site together. It really helps us stay on schedule and maximize our efficiency.”

Greg Coleman, Director of Land Development, Beazer Homes

The Bottom Line

If you’re building houses or developing land, you need TraceAir.

The only site intelligence software built for homebuilders and land developers, TraceAir does what traditional methods can’t. Top builders already use TraceAir to save hours, even weeks, on key tasks, create more efficient workflows, improve communication, and make better decisions.

Schedule a demo today to discover how your team can benefit. 

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