Customer Story: Oxland uses TraceAir to Make Decisions with Data

Oxland uses TraceAir to make fast and confident decision on dirt quantities
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Painted Tree is a 1,100-acre community in McKinney, Texas designed and developed by Oxland. The community will contain four distinct districts, each with exceptional access to trails. In total, Painted Tree will have about 3,000 homesites with a variety of home choices including detached townhomes, cottages, large family homes, and semi-custom homesites.

The Challenge

A $20 million road is set to be built by the city on the Painted Tree property. The contractor for the road project was in need of a substantial amount of dirt to build the road. Rather than spend a lot of time and money outsourcing and delivering this dirt to the job site, the contractor asked if Oxland had any extra dirt from the Painted Tree project. The challenge was that no one really knew for sure if they had extra dirt to spare. A risky decision, if Oxland parted with the dirt and then needed it later on, they could have major costs in importing dirt back to the job site. On the other hand, if they had extra dirt at the end of the job they would have to pay to have it removed.

The TraceAir Solution

Dirt Decisions, Backed by Data

While the engineers and contractors were going back and forth about how much, if any, dirt would be left at the end of the job, Oxland pulled up TraceAir and was able to quickly, easily, and confidently determine that they would have an extra 60,000 yards of dirt at the end of the job. “At the end of the project, we could have had a huge pile of dirt we would have to move. This could have easily cost us a couple hundred thousand dollars”, shared Tom Woliver, Co-President of Oxland. With the information they obtained from TraceAir, they decided to give the dirt to the road contractor making it a win for everyone — Oxland did not have to pay to haul off the excess dirt and the end of the job, and the road contractor did not have to pay to import dirt.

Without TraceAir, we could have gone back and forth on this for another month and at that point they would have been done with the job and we would have been stuck with that dirt.”

Tom Woliver, Co-President, Oxland

Get Started

Ready to start making better decisions? TraceAir’s state-of-the-art site development acceleration system is used by the top home builders to track progress, manage dirt balance, and improve communication. Request a demo to learn more.

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Maria Khokhlova, Co-Founder & Chief Product Officer

Construction marketing has always been a challenging and highly rewarding career path. Now that I’m in construction technology, I enjoy communicating how adopting new solutions can drastically increase efficiency for construction teams.”

Samantha Burns, Head of Marketing

I really enjoy being a part of the construction tech industry. It’s exciting to see ideas such as drones and automation that once were very futuristic now be an everyday reality that helps people and businesses. As a creative person, I find it empowering to work in a space that embraces out of the box thinking and going against the grain.”

Katie Larrimore, Marketing Specialist

My favorite part about working in the construction industry is listening to customer stories and being able to provide tech solutions to make their job easier. No two divisions are the same, and it’s rewarding to be able to connect and help clients solve their unique challenges here at TraceAir! I am eager to hear new challenges and look forward to the tech solutions down the road that TraceAir will create based on the needs of our clients.”

Jordan Wojtowecz, Account Executive

The construction technology industry is constantly changing and I love being a part of that evolution. I get to speak with a diverse group of land developers and acquisitioners who are integral parts of the home building machine; making their lives easier is so rewarding.”

Lauren Schaefer, Business Development Representative

I find it thrilling to be part of an industry with so much room for innovation and growth. Every day I am given the opportunity to speak with and learn from best-in-class homebuilders. At TraceAir, it’s incredibly rewarding to watch great minds come together to make construction a more collaborative and effective industry.” 

Kyra Ketch, Market Development Representative

Built environment impacts our lives on so many levels and the significance of what we do as an industry inspires me every single day. Our shared responsibility for the fragile nature we transform keeps me laser-focused on innovating sustainably. And I am beyond grateful to do so alongside the many amazing women leaders and professionals of TraceAir!” 

Alena Petrova, Product Manager

I've always been fascinated by how so many construction projects are so unique and individual, though the construction processes are the same for all of them. It is awesome to be a part of and to see how choosing to use sustainable materials, taking into account environmental factors, applying innovative engineering ideas and using digital technology make construction better, smarter and faster.” 

Olga Rollins, Operations Manager

I enjoy seeing the projects come together, each project is so different and presents a multitude of challenges that take real teamwork and collaboration to overcome. I love working with my clients in the construction industry and helping them utilize powerful tech tools to help their projects run smoothly.” 

Isabella Knori, Customer Success Manager

I’m particularly interested in the ever-evolving use of spatial data to inform decision making at all stages of construction. The increase in innovation and application, of both vector and raster data products, is really fascinating.” 

Cari Ruffino, Operations Manager

I worked at construction sites for 9 years and I can tell you that it’s so inspiring to see how your efforts grow into real objects. I was a surveyor and I saw all construction processes with my own eyes. The construction industry adapts to the technical progress so slowly, Traceair makes this process better and faster. It's why I like our company - it drives construction to the next level. We are on the way which turns the dreams of our clients into reality, and our dreams too.”

Olga Razina, GIS Specialist & Customer Success Engineer

Throughout the past  5 years in cartography & GIS, I have observed how technologies and automatization are making the industry better and faster. I find inspiring bringing this into construction to make the industry even greater! Humans are everywhere, everybody needs place, construction grows. TraceAir shows that we are able to reach our designs faster with drones help and to enjoy the process using platform, maps, tools, etc. Join us!”

Vera Lugovskaya, GIS Specialist

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