Customer Story: Brookfield Properties Improves Collaboration with TraceAir

Learn how Brookfield Properties uses TraceAir to quickly and effectively communicate visual information.
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TraceAir enables users to quickly and effectively communicate visual information to all project teams, enhancing collaboration, and ensuring a shared vision. You can make more informed decisions, communicate project details, and share ideas with colleagues. 


Global land developer, Brookfield Properties, manages over 800 properties, 375 million square feet globally, and has over 50 million square feet under active development. Brookfield’s Northern California division has been using TraceAir for several years to manage dirt balance, track progress, obtain measurements, and create a record of site history. In a recent scenario of where an inground cattle guard would be placed at the entrance to a property, Land Development Field Manager, Pedro Velarde, was able to use TraceAir to put together this image with measurements, notes, and arrows. Right from TraceAir, Pedro was able to share this image with the contractor and confirm that they were on the same page. This contractor was over two hours away from the job site. Traditionally, they would have had to visit the job site to obtain these measurements and come to an agreement.

Pedro Velarde uses markup (above) to clearly communicate with the contractor.
This is one of the ways I really like using TraceAir, it is specific enough that everyone can see where the layout is going to be and how things are going to line up. I sent this to the contractor and the property owner and within a couple of hours, we all were in agreement. In the past we would have to meet on-site and take measurements, draw paint, discuss plans and literally see it to finalize this.”

Pedro Velarde, Land Development Field Manager, Brookfield Properties

On Brookfield's Pier 70 project in San Francisco, Senior Project Manager, David Greenstein, shared how he was able to markup the following graphic to share with the city when clarification was needed. David works closely with the city on obtaining permits and ensuring work is completed up to city codes and ordinances. When a city representative needed clarification of the exact location of where the lateral, service, and riser were installed, David was able to quickly put together the image below using TraceAir. The city representative shared that the image was “extremely helpful.”

David Greenstein uses markup (above) to provide clarification to the city representative.

TraceAir provides unlimited licenses so users can make the most of their data by sharing it with anyone who would benefit. In both of these scenarios, TraceAir was not only able to help Brookfield quickly create these informative images, but also:

  • Avoid costly disputes and reworks
  • Reduce travel time
  • Improve communication
  • Stay on schedule
  • Provide a clear and detailed record

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I’m mesmerized by the engineering complexity and beauty of the process of converting the designs into functional spaces. A powerful blend of people’s creative ideas, brutal economics rules, laws of physics, and construction people’s skills and expertise makes this industry so unique. It’s incredibly cool to be a part of this process and contribute to empowering people in it.”

Maria Khokhlova, Co-Founder & Chief Product Officer

Construction marketing has always been a challenging and highly rewarding career path. Now that I’m in construction technology, I enjoy communicating how adopting new solutions can drastically increase efficiency for construction teams.”

Samantha Burns, Head of Marketing

I really enjoy being a part of the construction tech industry. It’s exciting to see ideas such as drones and automation that once were very futuristic now be an everyday reality that helps people and businesses. As a creative person, I find it empowering to work in a space that embraces out of the box thinking and going against the grain.”

Katie Larrimore, Marketing Specialist

My favorite part about working in the construction industry is listening to customer stories and being able to provide tech solutions to make their job easier. No two divisions are the same, and it’s rewarding to be able to connect and help clients solve their unique challenges here at TraceAir! I am eager to hear new challenges and look forward to the tech solutions down the road that TraceAir will create based on the needs of our clients.”

Jordan Wojtowecz, Account Executive

The construction technology industry is constantly changing and I love being a part of that evolution. I get to speak with a diverse group of land developers and acquisitioners who are integral parts of the home building machine; making their lives easier is so rewarding.”

Lauren Schaefer, Business Development Representative

I find it thrilling to be part of an industry with so much room for innovation and growth. Every day I am given the opportunity to speak with and learn from best-in-class homebuilders. At TraceAir, it’s incredibly rewarding to watch great minds come together to make construction a more collaborative and effective industry.” 

Kyra Ketch, Market Development Representative

Built environment impacts our lives on so many levels and the significance of what we do as an industry inspires me every single day. Our shared responsibility for the fragile nature we transform keeps me laser-focused on innovating sustainably. And I am beyond grateful to do so alongside the many amazing women leaders and professionals of TraceAir!” 

Alena Petrova, Product Manager

I've always been fascinated by how so many construction projects are so unique and individual, though the construction processes are the same for all of them. It is awesome to be a part of and to see how choosing to use sustainable materials, taking into account environmental factors, applying innovative engineering ideas and using digital technology make construction better, smarter and faster.” 

Olga Rollins, Operations Manager

I enjoy seeing the projects come together, each project is so different and presents a multitude of challenges that take real teamwork and collaboration to overcome. I love working with my clients in the construction industry and helping them utilize powerful tech tools to help their projects run smoothly.” 

Isabella Knori, Customer Success Manager

I’m particularly interested in the ever-evolving use of spatial data to inform decision making at all stages of construction. The increase in innovation and application, of both vector and raster data products, is really fascinating.” 

Cari Ruffino, Operations Manager

I worked at construction sites for 9 years and I can tell you that it’s so inspiring to see how your efforts grow into real objects. I was a surveyor and I saw all construction processes with my own eyes. The construction industry adapts to the technical progress so slowly, Traceair makes this process better and faster. It's why I like our company - it drives construction to the next level. We are on the way which turns the dreams of our clients into reality, and our dreams too.”

Olga Razina, GIS Specialist & Customer Success Engineer

Throughout the past  5 years in cartography & GIS, I have observed how technologies and automatization are making the industry better and faster. I find inspiring bringing this into construction to make the industry even greater! Humans are everywhere, everybody needs place, construction grows. TraceAir shows that we are able to reach our designs faster with drones help and to enjoy the process using platform, maps, tools, etc. Join us!”

Vera Lugovskaya, GIS Specialist

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