A Decade of Innovation: TraceAir Turns 10

TraceAir is celebrating 10 years of transforming homebuilding and land development—from a startup with a bold idea to an award-winning platform used by the top homebuilders and developers across the U.S. and Canada.

From simplifying complex workflows to saving millions in project costs, TraceAir has transformed land development processes across North America. Over the past decade, we’ve become a trusted partner for teams navigating every stage of the project lifecycle—from land acquisition to vertical construction. The result? Smarter decisions, faster execution, and greater confidence at every phase.

Ten years ago, we set out to change the way land development gets done—and we did. What was once manual, siloed, and reactive is now digital, connected, and proactive thanks to TraceAir. But this is just the beginning. We’re building the future of homebuilding and construction, and we’re doing it hand-in-hand with the most innovative teams in the industry.” – Maria Khokhlova, Co-Founder and Chief Executive Officer 

From Startup to Industry Standard

TraceAir was founded on a simple idea: make site data accessible and easy to use for everyone on a project—not just technical experts. What began as a way to streamline site visibility has grown into a powerful platform that helps teams make smarter decisions, stay aligned, and move projects forward with confidence.

Over the years, we’ve:

• Helped clients save millions of dollars by identifying issues early, avoiding rework, and optimizing site strategies
• Dramatically increased operational efficiency, empowering teams to take on more projects, scale faster, and achieve more with fewer resources
• Built lasting partnerships with the nation’s top homebuilders—most of whom now use TraceAir as a standard part of their operations across their divisions.
• Received top industry recognition, including the Best of IBS™ Award for Best Business Solution Software
• Supported projects of all sizes—from a few acres to tens of thousands
• Expanded our reach across the U.S. and Canada with a growing team and customer base

And this year, we reached another major milestone: we hosted our first-ever Customer Advisory Board, bringing together clients from across the country for candid conversations about the future of our industry and the role TraceAir can play in shaping it. Their insights are already helping guide the next phase of our platform.

We’re proud of how far we’ve come—but even more excited about where we’re going. Our team has grown from a small startup to a globally distributed force, and we’re always looking for passionate people to join us on this mission. Explore Careers at TraceAir

Built for What’s Next: A Year of Expanding Possibilities

TraceAir is a platform designed for real-world challenges, built in close partnership with the people who use it every day. From field crews to executives, we’ve listened carefully to client feedback to develop practical, purpose-driven tools that empower teams to make faster, smarter decisions together.

This year, we introduced powerful new offerings to help you move faster, reduce risk, and stay in control from land acquisition through final build.

Here’s what’s now available in TraceAir:

• LiDAR Services
  Capture high-accuracy elevation data (even through dense vegetation) to support land acquisition, earthwork planning, and due diligence. Avoid costly surprises and build with confidence. Learn more

• Portfolio Dashboard
  Monitor all your active projects from one centralized view. Stay informed, identify risks early, and manage your entire portfolio with greater efficiency and ease. Learn more

• Lot & Utility Tracking
  Track progress across every lot from grading through vertical construction, and stay ahead of utility installation with real-time updates to ensure everything happens in the right order. Learn more

• Stormwater & Drainage Management
  Use tools like the Closed Depressions Report and Slope Analysis to catch issues early, verify compliance, and avoid costly drainage-related rework. Learn more

• Vertical Construction Tools
  Maintain momentum during the vertical phase with tools that provide full-site visibility, monitor materials, and reduce miscommunication between the field and the office. Learn more

A Big Thank You

TraceAir’s success wouldn’t be possible without our dedicated team, incredible clients, and the industry partners who’ve believed in our vision from day one. We’re especially proud of the thousands of homebuilders and developers who have trusted us to help bring their communities to life.

We didn’t set out to build a generic construction tool—we built TraceAir specifically for the people shaping the future of housing. The fact that we’re now powering some of the largest and most innovative projects in North America is proof that this industry was ready for change.” – Ivan Lvov, Chief Operating Officer

Customer success has always been, and always will be, our top priority. Our clients aren’t just users; they’re partners. We’re committed to providing the best support in the industry and building tools that solve real problems.” – Christi Walters, VP of Customer Success

We’re proud of how far we’ve come—and even more excited about where we’re headed. Whether you’ve been with us since the early days or just joined the journey, thank you for being part of it.

Homebuilding isn’t slowing down, and neither are we. With powerful new tools on the way, now’s the time to see how top teams are building smarter, faster, and with more confidence. Don’t just keep up—stay ahead. Book your demo today.

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