3 of the Hottest Trends in Master-Planned Communities

These mega developments are no longer just for retirees. The master-planned communities of the future will cater to a diverse set of buyers.
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No longer for just retirees, the rising demand for more housing has fueled the fire for master-planned communities. These large developments have become increasingly popular in recent years as developers and homebuilders look to make their communities even more diverse and desirable for a more diverse type of homebuyer.  Fresh off the premier summit for master-planned communities, FuturePlace, we've identified several movements that developers are seeing transform this market. In this article, we will talk about some of the latest trends that you can expect to see from master-planned communities in the near future.

Outdoor Lifestyle Amenities

Master-planned communities are no longer just for retirees. The non-retired homebuyer is becoming much more prominent in this market and developers know it. Master planned communities have typically offered a variety of amenities that appeal to different types of buyers and their families, such as schools, shopping centers and other conveniences around the neighborhood. Today, developers are looking to add unique outdoor amenities, such as lagoons, lakes, pickleball courts, and community farming areas. Master planned communities are moving towards a more outdoor-lifestyle community.

Greater Diversity and Mixed Income Housing

During FuturePlace, master-planned communities were discussed in depth, and panelists identified that homebuilders are beginning to add more diversity into their community offerings. Homebuilders have begun to build mixed income developments with different housing options for all types of buyers and families, such as courtyard homes and townhome style apartments. Master-planned communities are becoming more diverse and master developers are beginning to cater towards seniors, millennials, middle class families and other homebuyers.

Build to Rent

Build-to-rent housing is arguably one of the hottest topics in homebuilding today.  Master-planned communities have begun to take notice of this trend, and land developers are beginning to build with a long-term investment strategy in mind. Rather than focus on the sale price of houses or lots, build-to-rent gives developers a greater incentive to maximize the quality and flexibility of their long-term investment. This increases their focus on how well their communities can adapt to market needs 20+ years down the road.

What It Means for Land Development

Focusing more on value and less on simple costs, things like build-to-rent communities, varied housing types, and enhanced outdoor amenities incentivize land developers to take greater ownership of the flexibility and quality of their communities over a greater lifespan. As these mega communities look to futureproof their developments, owners will need fast, accurate data to gain visibility into their projects in ways that they've never been able to before. Better intelligence into site work helps keep costs in check and prevent errors that may cost more down the road. Industry-leading master-planned community builders like the Howard Hughes Corporation and Oxland Group have already embraced site development technology. Learn more about what they're doing to improve site work and project management by joining a special webinar, all about master-planned communities.

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