Using TraceAir for Land Acquisition

TraceAir provides valuable insights into the land acquisition process, empowering developers with fast, accurate data.
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The land acquisition phase can be one of the most critical stages that will determine the actual performance of any real estate investment. The larger and more complex the property, the more difficult it can be to evaluate what the land is actually worth. Are there stockpiles on the property that will need to be removed? Hills or valleys that will have to be leveled or filled? 

Typically a topographic or aerial survey is needed to determine these unknowns. Unfortunately, these surveys are expensive and can often take several weeks to schedule and even longer to receive topographical maps or imagery. Once received, they can often be difficult to understand and collaborate based on that data. 

TraceAir provides a quick, affordable, and comprehensive solution. Using our large network of professional drone pilots, we will be able to conduct your scans quickly. Most importantly, we give you data you can actually use to quickly and accurately evaluate the property. 

Timing is Everything

In today’s market, land is selling faster than ever. Being able to quickly evaluate the value of a piece of land is critical. Traditional surveying methods can take weeks to schedule and complete. Once the survey is complete, it can take an additional few days to process. TraceAir can often complete and process a drone scan within a few days of inquiry. One of our professional drone pilots will come out to the property and conduct the scan and the data will be sent to you the following day. 

In the time it takes you to schedule a topographic aerial survey and wait for the scans, another buyer could have conducted a drone scan with TraceAir, received their data, evaluated the property, and put in an offer. 


During the land acquisition phase spending thousands of dollars on a property you may not even purchase can be unfeasible. Creating a topographic map for a project can be costly. A hand-rendered topographic map is expensive (anywhere from $2,000 – $15,000 depending on the size of the site). An aerial topographic map is significantly more expensive and often more time-consuming given the need to schedule flyovers long in advance and process large amounts of data. Potential deviations can significantly affect volume calculations, which in turn may lead to construction delays and additional costs.

In contrast, conducting a drone scan with TraceAir is much less expensive and obtains better, more usable data. Mapping a project site using drones costs less than half the price of a hand-rendered map, and can be as low as a few hundred dollars per scan. In addition, if you do purchase the property and continue to use TraceAir on site, the initial visual representation of the property is already available. 

Accuracy is Key

Although timing and cost are very important, inaccurate or unusable data can make or break an entire project. Both traditional and drone survey methods are accurate within 1/10th of a foot. The difference with traditional surveying methods is that fewer data points are collected (and at a much slower rate). A TraceAir drone scan will provide hundreds of thousands more data points in the same area in much less time. Traditional surveying uses approximations to measure between data points, however drones provide more detailed accuracy. More data points provide more accurate measurements of things like stockpiles or changing terrains on the project. This increased accuracy is why drone surveys are favorable.

TraceAir provides highly detailed and accurate high-res aerial images and elevation models of the property. Our drone cameras take a series of high-definition photos at different angles, creating thousands of accurate data points, including geo-references, elevation points, and colors. TraceAir scans allow you to see much more than what a traditional survey provides.

The maps created from using data from a drone can be used to extract highly accurate distances and volumetric measurements. When a drone is integrated with surveying land, the data looks more realistic. 

Data Everyone Can Use

While topographic surveys can be difficult to understand if you are not a professional, TraceAir scans are designed for everyone to use. We provide unlimited licenses so that the data can be easily shared with anyone. The 3D topo and 360º panoramic images taken from the drone are a great resource for investors and the project team when a new project is in the works.

With a few clicks, users can quickly determine:

  • Stockpile volumes
  • Slope analysis: cross sections and elevation model visualization 
  • Distance and areas
  • Volumes to elevate or lower the areas (tools: Area and Perimeter — Estimate Volume, Removal by Polygon)
  • Collaborate using markups and drawings
  • Easily shareable 360 panoramic views

Get started!

Drone technology has become more widely used in land acquisitions, and savvy developers are using it to obtain valuable insights into the properties they evaluate. TraceAir can help developers make better-informed decisions. To see how it works, schedule a demo with our team!

I’m mesmerized by the engineering complexity and beauty of the process of converting the designs into functional spaces. A powerful blend of people’s creative ideas, brutal economics rules, laws of physics, and construction people’s skills and expertise makes this industry so unique. It’s incredibly cool to be a part of this process and contribute to empowering people in it.”

Maria Khokhlova, Co-Founder & Chief Product Officer

Construction marketing has always been a challenging and highly rewarding career path. Now that I’m in construction technology, I enjoy communicating how adopting new solutions can drastically increase efficiency for construction teams.”

Samantha Burns, Head of Marketing

I really enjoy being a part of the construction tech industry. It’s exciting to see ideas such as drones and automation that once were very futuristic now be an everyday reality that helps people and businesses. As a creative person, I find it empowering to work in a space that embraces out of the box thinking and going against the grain.”

Katie Larrimore, Marketing Specialist

My favorite part about working in the construction industry is listening to customer stories and being able to provide tech solutions to make their job easier. No two divisions are the same, and it’s rewarding to be able to connect and help clients solve their unique challenges here at TraceAir! I am eager to hear new challenges and look forward to the tech solutions down the road that TraceAir will create based on the needs of our clients.”

Jordan Wojtowecz, Account Executive

The construction technology industry is constantly changing and I love being a part of that evolution. I get to speak with a diverse group of land developers and acquisitioners who are integral parts of the home building machine; making their lives easier is so rewarding.”

Lauren Schaefer, Business Development Representative

I find it thrilling to be part of an industry with so much room for innovation and growth. Every day I am given the opportunity to speak with and learn from best-in-class homebuilders. At TraceAir, it’s incredibly rewarding to watch great minds come together to make construction a more collaborative and effective industry.” 

Kyra Ketch, Market Development Representative

Built environment impacts our lives on so many levels and the significance of what we do as an industry inspires me every single day. Our shared responsibility for the fragile nature we transform keeps me laser-focused on innovating sustainably. And I am beyond grateful to do so alongside the many amazing women leaders and professionals of TraceAir!” 

Alena Petrova, Product Manager

I've always been fascinated by how so many construction projects are so unique and individual, though the construction processes are the same for all of them. It is awesome to be a part of and to see how choosing to use sustainable materials, taking into account environmental factors, applying innovative engineering ideas and using digital technology make construction better, smarter and faster.” 

Olga Rollins, Operations Manager

I enjoy seeing the projects come together, each project is so different and presents a multitude of challenges that take real teamwork and collaboration to overcome. I love working with my clients in the construction industry and helping them utilize powerful tech tools to help their projects run smoothly.” 

Isabella Knori, Customer Success Manager

I’m particularly interested in the ever-evolving use of spatial data to inform decision making at all stages of construction. The increase in innovation and application, of both vector and raster data products, is really fascinating.” 

Cari Ruffino, Operations Manager

I worked at construction sites for 9 years and I can tell you that it’s so inspiring to see how your efforts grow into real objects. I was a surveyor and I saw all construction processes with my own eyes. The construction industry adapts to the technical progress so slowly, Traceair makes this process better and faster. It's why I like our company - it drives construction to the next level. We are on the way which turns the dreams of our clients into reality, and our dreams too.”

Olga Razina, GIS Specialist & Customer Success Engineer

Throughout the past  5 years in cartography & GIS, I have observed how technologies and automatization are making the industry better and faster. I find inspiring bringing this into construction to make the industry even greater! Humans are everywhere, everybody needs place, construction grows. TraceAir shows that we are able to reach our designs faster with drones help and to enjoy the process using platform, maps, tools, etc. Join us!”

Vera Lugovskaya, GIS Specialist

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