Featured guest session

Design to Delivery: ROI Blueprint for Master-Planned Communities

Hundreds of acres, dozens of teams, millions of decisions; master-planning is hard even in the best of times. Today's builders and developers deal with the added stress of the economy: tight budgets, lean teams, and capital constraints, teams must squeeze more out of every dollar, every minute, every acre.

This session offers a practical path from design to delivery to do exactly that, while building communities people love.

Runtime
TODO
Built for
Master-plan developers, land teams, and community strategists

Key takeaways

Align to demographics

Translate buyer profiles into land plan, lot mix, and amenities people will actually use.

Prioritize the right amenities

Maximize appeal per dollar, and skip the extras that don't move sales.

Turn plans into field-ready work

Clear sequences, crisp handoffs, and aligned partners.

Protect budget and schedule

Practical ways to prevent rework and keep delivery predictable.

Hosted by

Monaca Smith Onstad

Monaca Smith Onstad

Featured guest

Founder and CEO of OnPlace

Jordan Wojtowecz

Jordan Wojtowecz

TraceAir

Account Executive

Questions people ask before watching

Is this strategy or execution?

Both, in that order. Monaca Onstad covers master-plan strategy and place vision; TraceAir covers how that intent gets built in the field on budget.

Does it apply to smaller communities?

The amenity and lot-mix logic scales down. The delivery discipline applies at any acreage.

What is OnPlace?

Monaca Smith Onstad is the Founder and CEO of OnPlace. TODO: one line describing the firm, if you want it here.

The whole session, as text

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Next live session

2026 Growth Strategies for Home Builders: Plan, Prioritize, Deliver

With John McManus of HW Media, TraceAir CEO Ivan Lvov, and Katie Larrimore.

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Bring the plan to the field without losing the intent.

A 30-minute walkthrough on one of your own communities.

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Recorded Aug 13, 2026, 10:26:29 AM. Product details discussed reflect this session as of the recording date —
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